Sales Tools and Resources
Longevity Training Target Markets:
There are actually several target markets where our longevity training products will help people. These include the following:
1) Chronic Disease
Persons who want relief from pain and suffering. A lot of our training program focuses on relaxation techniques which are proven to help stabilize the autonomic nervous system and therefore stabilize many processes in the body. See the Training Options page on the homepage of this site and the “Chronic Illness” tab on that page for more information
2) Personal Freedom
Our philosophy of long term health, greater happiness, and extended longevity can also be sold to younger people who are feeling oppressed by our bureaucratic society, and looking for a way out. We teach people to think outside the boxes of their expectations and beliefs and our training provide young people a powerful way to develop more options in their lives. See the Training Options page on the homepage of this site and the “Personal Freedom” tab on that page for more information
3) The Professional Market
All types of health professionals from traditional medical, holistic, and alternative backgrounds will find Longevity Coaching credentials an important total health philosophy to wrap around their existing skillsets to expand their potential client market dramatically. See the Training Options page on the homepage of this site and the “Longevity Coaching” tab on that page for more information
4) Baby Boomers
Baby Boomers are a great opportunity because they are experienced people who are often looking for new career opportunities and who are also old enough to be serious about applying the longevity techniques and knowledge to their own lives.
5) Workshop Prospects
For the Longevity Workshops we can go after Spas, Health & Wellness Centers, Resorts, Training organizations, and professionals who want to hold Workshops for their clients.
The rest of this page includes all types of sales resources which can be used to sell to any of the above marketing focuses
The following video provides lots of information about selling Longevity Coaching to Professionals :
Video from our Webinar “How to Sell Longevity Training and make great commissions:
Direct URL is: https://youtu.be/8MQhmapm4b4
How do I find Sales Leads?
Here are some of the most common ways we find our leads:
- Searches for resumes on Google, Yahoo, Bing, etc. Use search terms for the types of professionals you are interested in and you will find thousands
- Setup a Facebook page–then post our daily blog articles and start conversations with people on your page–who will turn into prospects (our authorized sales reps can use all of our posting content for their sales efforts)
- Meetup.com groups. There are thousands of meetup groups on health related topics. Find the best ones in your area and go to their meetings to network.
- Chamber of Commerce related health groups. Many large cities have health sub groups for their chamber of commerce orgs and you can join and attend those groups to network
- Toastmasters Clubs–Great places to learn to speak and get your message out
- Spiritual and Meditation Centers
- Companies who are interested in wellness programs (We are developing some specific programs for companies too)
- Professional organization meetings for different types of health professionals such as Chiropractors, Nutritionists, etc.
- Webinars–Many people do online webinars as do we–You can get 10 people online in Video simultaneously for free with Google Hangouts for example
- Organize Seminars on longevity and long term health–(See speaking options below under the next section)
Sales and Marketing Resources:
1) Your Affiliate Control Panel:
Let’s start with your Affiliate Control Panel
The Affiliate Control Panel offers many banners and text links which contain your affiliate codes. These can be found under the Promotions->Banners menu on the left side.
How to use it: These banners and text links provide the code with your affiliate info embedded to use on your own website.
There is also a menu choice for “Signup Sub-Affiliates” which gives you the link your own sub-affiliate signups should use to signup under your affiliate tree.
2) Free Phone Consultations
I have an automatic scheduling tool to setup FREE 30 min appointments with me to talk to prospects about the our training and affiliate programs.
How to use it: Contact me about your prospect first so I’m prepared to address their issues and needs. Then send the prospect to this page to register with me for an appointment:
My aim is to help all our Affiliates close business themselves–not take orders directly. The succcess of my business depends on happy and profitable affiliates.
3) Our Longevity Blog:
We have built the world’s largest longevity blog with over 800+ articles and counting. This blog contains all types of articles from science to spirituality, psychology, records of long lived persons and more.
How to use It: This blog can be used to show our credibility and seriousness as a source providing a free and comprehensive information to everyone about long term health and longevity. Articles related to the 10 principles are also part of the blog.
Use the Archive menu to find all the articles on specific categories, from previous months, or keywords.
Here is the Archives page link: http://personal-longevity.com/archives
We now have several tri fold brochure you can print up for Longevity Coaching candidates and Packaged Workshop potential clients.
Brochure on Longevity Profits
How to use it: Our latest brochure which lays out all of the potential earnings someone can make from our coaching, workshop, and sales opportunities
How to use it: It provides the benefits and a high level view of longevity coaching and can be used with health professionals or prospective clients
How to use it: Review the brochure from front to back with prospects to show them the value of the Workshops as part of their businesses.
How to use it: Handout to prospects to get them to come to free and paid training sessions to learn more about our products and services.
Our Special Report on Longevity Coaching Careers:
How to use it: This report covers over 20 pages of solid information on why longevity coaching is a great profession and you can review it with prospects one on one or email it to them and discuss on the phone
6) Seminar Presentations
Seminars of under two hours are a great way to introduce professionals to the Longevity Coaching Program and Packaged Longevity Workshops
Longevity Coaching Presentation
How to Use it: Use this Seminar Presentation in Powerpoint for an evening focused on selling Longevity Coaches. Give special offers to the audience to have the best chance of closing sales.
Packaged Workshop Presentation
How to use it: Show to organizational prospects to help them see the value of the Packaged Workshops to provide an integrated wellness philosophy and grow their businesses
7) Recommended Sales Videos to use
The 10 Principles Overview Video
Direct URL is: https://www.youtube.com/watch?v=Oop4HS0v5Iw
How to use it: This video provides a 6:29 min overview of the 10 principles of personal longevity and can be used to introduce a prospect to the concepts and why they will help change their life and integrate well into their practices
The Longevity Training Professional Certification Online Training
Direct URL is: https://youtu.be/6SImZ5dxox8
How to use it: This video shows the professional online training system, how the courses are laid out, and how to navigate the system. Very useful for prospects to show them exactly what they will be buying and what it looks like
Packaged Longevity Workshops
Direct URL is: https://youtu.be/qikGr9nZ9CA
How to use it: Show to Packaged Workshop Prospects as an example of a student handbook they can put together for their classes based on the materials we provide with the workshops
The Longevity Coaching Profession
Direct URL is: https://www.youtube.com/watch?v=hn9MBihx8tM
How to use it: This 10:52 min video uses the FREE version of the EBook “Building a Successful Longevity Coaching Business” to provide a lot of benefits and information to prospects on why they should become longevity coaches. It also covers potential earnings, hot buttons for end clients and much more
Life Extension-A Secret Reality
Direct URL: https://www.youtube.com/watch?v=tIwWLcV8qVY
How to use it: We normally give this 12:40 min video away to people who signup on our email list to build excitement with them and break preconceptions about the possibilities of a long life. It is a great sales tool to get prospects excited about what we are doing.
The Personal Freedom Movement
Direct URL: https://www.youtube.com/watch?v=7Qm2yVkfyaE
How to use it: Another approach to younger people about what we are doing is to help them learn to think “outside of the box” and to change their subconscious beliefs to have much happier and more fulfilling lives. This video introduces younger prospects to this concept by mentioning a lot of issues they are living. It is an intro to why the personal longevity training can be useful to them in their lives.
CRN Radio Interview #1 on Longevity and Immortality
How to use it: This interview is the first of two done by Martin Ettington on the CRN Radio network. It covers an interactive exposition on the 10 principles with the host.
Very useful for proving credibility to a prospect as well as introducing them to the overall concepts. Was followed a week later by Interview #2–but we don’t currently have a copy of that one.
Testimonial by Doug–A Certified Longevity Coach
Testimonial by Petra–A Certified Longevity Coach
Testimonial By Shai-A Certified Longevity Coach
Direct URL: https://www.youtube.com/watch?v=QaeNDFHjtzo&feature=youtu.be
Testimonial by Kat
Direct URL: https://www.youtube.com/watch?v=F8ZQwyddM4A
How to use it: Above are several testimonials we use on our website where the clients talk about the longevity training and coaching program. Good materials to address client questions about who is using the program.
8) Our FREE Business Building Ebook
How to use it: This EBook contains about 1/3 of the content of our full 100 page Business Building Ebook clients get when they signup for our professional training program. The idea of the EBook is to act not only as a sales tool, but as an actual business building tool since the full EBook also has our “90 Day Jumpstart Program” to help the client get their business going. The information in this EBook includes decades of actual experience in sales and business building by the author.
8) Our online survey to analyze client’s business and make recommendations
How to use it: The reason for this service is since many holistic and health professionals don’t really know how to market or sell their services. Therefore, part of the sales process is to help these professionals feel confident that we understand their business and how when they buy our longevity training we will help them make a profit.
This is why we have a number of business building resources including some optional coaching website and online services to help them with their practices once they become longevity coaching clients.
The form above asks a series of questions for us to learn about their business issues and then we will provide a free 30 min consultation on the phone or Skype. You are protected for commissions as long as you have submitted your lead or prospect information previously.
9) Longevity Training Webinars
We have regular Webinars for prospective Longevity coaches and the interested public. You can of course invite people to these events to help your sales process.
Besides information and links on upcoming events, there is also a previous Webinar recording on this page:
How to use it: Again, this is a great tool for an introduction to prospects about the 10 principles as well as an interactive Q&A session at the end where our experts answer attendees questions.
10) Put on custom longevity training classes for your local clients and/or friends
Our President Martin Ettington does in person classes for groups of 10 and up.
These classes are usually one day from 9-5PM and involve teaching overviews of the 10 Principles as an introduction to the 10 principles philosophy.
Martin charges $1000 per day for his services plus travel. You organize the class–you keep the rest. We will also do custom arrangements.
Martin will also do FREE one hour appearances in the Southern California area as long as transportation is covered
Overcoming Sales Objections:
A) Longevity Coaching Questions
The below questions are typical ones that coaching prospects may ask and what the proper response is to give them the facts and keep them interested.
When potential clients are asking questions that means they do have some level of interest.
1) The price seems like a lot? Why is it so much?
The prices for various types of health and life coaching programs with similar content vary from $700 at the low end to $10,000 at the high end.
All of our students love our training and from various feedback we believe that the content is as professional as any for coaching training, and the price is much less than 90% of the other training programs out there.
We also offer a variety of content and services to help you build your business which are included in the price of the training too.
2) How many Longevity Coaches do you have?
We have a close knit core of Longevity Coaches here in the Los Angeles area, but due to how new the program is we are still expanding in Southern California and many other locations.
3) How long is the training and how long will it take me to get certified?
The training content is 60+ hours of audio/visual/reading materials. Most of our students complete it in 4-6 weeks by devoting 5-10 hours per week.
The tests at the end of each course are mainly designed to confirm that you have reviewed the materials and understand the concepts. When you complete the tests and submit the results you will become a certified longevity coach.
4) What if I don’t like the training and want my money back?
We offer an unconditional 30 day return option for a full refund. The only exception is a $50 re-stocking fee for the DVD training program.
5) How much money can I make as a Longevity Coach?
Estimates of these numbers are given in the Longevity Coaching Career document and in the FREE EBook on business building. These calculations show that with reasonable assumptions a longevity coach billing 30 hours per week can earn $180K per year.
6) How will I get a good Return on Investment for my investment?
Our 100 page EBook on “Building a Successful Longevity Coaching Business” covers many planning, marketing, and sales aspects of building your own coaching practice as a longevity coach and also includes our “90 Day Jumpstart Program”. We also hold regular Webinars for our coaches to provide lots of synergy, continual training, and success stories.
7) What additional support capabilities do you have to help me get my coaching business going?
We know that learning and getting certified in longevity coaching is only the first step to building your business. One of the additional services we offer are high quality and very competitive longevity coaching websites–which also include some components of the longevity training program to use with coaching clients. (In partnership with CoachSolutions.Guru)
8) I don’t have the money to pay for the program right now
This is why we have the option of purchasing in four payments to spread the cost over four months.
If it’s a question of available funds just think about this as an investment in your career for the future. How much is an investment which will produce a great income worth to you?
B) Packaged Longevity Workshops
How much can I customize the workshop materials for my own usage?