Okay–so you signed up for a great coaching training program and know all the techniques and you are now ready to build a business.
So what do you do now? 80% of coaches fail after the first year. The reasons are many but here is useful summary I’ve seen elsewhere:
5. Jack of All Trades, Not a Master of One.
This one is a real doozy. The coach who is pretty good a lot of different things and is so excited to share their knowledge with their clients, yet fails miserably to differentiate themselves because they are, frankly, a dime a dozen. The best thing you could do as a coach, for your coaching business your clients, is to pick a maximum of 3, very specific topics to coach on. If you’re a life coach, what specific part of life will you focus on? The more targeted and focused you are, the more focused your clients will be, and the better results you’ll and your clients will see.
4. It’s Not About Motivation. Just because you are able to get people fired up, doesn’t mean you’re a great coach. In fact the mere definition of motivate is to give someone a motive to do something. That does not mean they’ll actually do it. Most any coach can give great strategies. The difference in going from good to great in coaching is getting your clients to actually take action. It’s not about being a great motivator. it’s about being a powerful influencer. Once you’ve mastered the art of influence, you’ll be able to do more than give strategies, you’ll actually have an effect on your clients which makes them want to take action. A personal favorite, and valuable resource on this topic is the book Influence by PhD Robert B. Cialdini.
3. You Put Your Motives First. This one actually saddens me to hear. As a business or life coach, it is imperative that you focus on what your coaching clients want and need, NOT what you want. Your motives should ONLY be their motives. The second you prioritize what you think is important versus what your coaching client thinks is important, you have failed tremendously. Their needs always come before your needs (This goes for any relationship you want to last).
2. One Approach. We’ve all heard the phrase “it’s like beating a dead horse”. If you’re not getting through to your coaching clients, it’s not them, it’s YOU. When you have only one approach your level of influence will suffer tremendously and neither you, nor your clients, will see results. Having only one approach is like driving down a dead-end road, it’s unlikely you’ll ever reach your destination (read: desired outcome). Just because one approach or strategy worked for you before, it does not mean it’ll work every time.
1. You don’t LIVE IT. Time and time again, I hear “I love that you’re actually LIVING what you teach.” I mean, why on Earth would you coach someone on something you don’t, or wouldn’t do, yourself. People can smell bull dung from a mile away. If you want to be the best business or life coach in the industry, you need to do more than just learn and give your knowledge. You need to start living it! I recently gave a TEDx talk on my philosophy of “Learn It. LIVE it. Give it”, a simple formula to help inspire the world. It’s gives insight into why so many people truly haven’t reached their potential in life and business and inspires them to take action. I hope it does the same for you and your coaching business.
The aim of our Longevity Coaching Program is to help all our coaching students to succeed in their businesses–since we know that learning the processes and techniques are only half of what is needed.
This is why we offer longevity coaching websites too, with full and growing support to help you build your business.
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